We have been an online business for an extraordinarily long time. We started back in 1994, over 17 years ago! To give you a perspective, our first web page were hosted on GNN, a division of AOL that provided Internet service. At the time, we started, AOL did not even have Internet access – that is how far back we go.

Our focus was to provide an online shopping experience for anyone that loves their cars. People think their cars are an extension of their personality. Adding a new car radio or accessory helps determine your character just like the model of the car you drive. We are here to help you with that.

Our mission, provide an online shopping experience that is an easy, no hassle shopping experience which you can experience 24 hours a day. Provide a variety of products and make sure you can get everything you need in one order (such as, dash kits, and harnesses to go along with your new car radio). Most importantly, everything has to be discounted and to provide information to give you an informed buying experience.

When we started over 17 years ago, we started some trends which may seem commonplace today. We sent customers emails advising them of the status of their orders. We sent tracking #s on shipments (yes, believe it or not, this was RARE 15 years ago). We actually REPLIED to emails (our main channel of communication) and answered every email. Believe it or not, not everyone was connected to the Internet when we started. A company that were  doing business on the web were taking 4-5 or even more than a week to respond to emails if EVER (and this was true for even the largest corporations in the Fortune 500). We did it within hours. You were shopping for something, you needed answers, you did not want to talk to someone on the phone, and we give you instant answers via emails.

There have been several phases in the car audio and automotive accessory business. At every phase, our company has been quick to react. We are “early adopters” of every kind of technology and trend. If it is hot, and it looks like it is something you will need, we will try to get it to you and at a much discounted price. The best products and we are the best choice.

We offer an online tech area (http://www.autotoys.com/tech) that highlights all of our installs. We are real installers. We work in cars. We know how to interface products in cars. We know the products. The hundreds and hundreds of photos we have online show PROVE that we actually work in cars and know what we are talking about. It proves we know what we are selling. Why is this relevant? Because when you have a question before or after your sale, you need someone that can answer your question. “Sales” people just cannot provide this kind of service. Shopping around? Ask the “SALES PERSON” if they are an installer, how long have they been installing, are they MECP certified, when the last time they worked in a car was. I bet you the answers you will get are shocking. Do not take this chance; buy from real 12 volt certified installers.

We pay for and integrate a lot of technology into our site. We have invest and reinvest a lot of money into the technology for our site to make things that much easier and automated. This saves you money and provides you info on each step of our sale.

- Our order process shows you a processed state with an email, it will show you a completed state with an email. We will email you with a tracking #, we will email you when a return is exchanged, we will email you when a return is refunded, and we will email you when your card is declined. When there is a hold on your order, you will receive an email with instructions and advising you how to proceed.

- If you ever need to make a defective exchange, we have a dedicated forum which provides up to date status. Just look it up by your last name and first initial, you will also receive an email. This keeps you up to date

- We offer an online forum; you can ask us questions there. We also post valuable info on updates, firmware upgrades and tech tips on products. This is exclusive. We provide the missing photos from our tech section in our forums

- We offer a complete email ticket tracking system. It audits and tracks every email coming from you. If you write from the same email address, it will put all the emails together. You can also check your emails online and all replies without even opening up an email program. We respond to all emails within hrs, sometimes within minutes. We respond to all emails 7 days a week, around the clock and even on holidays. We offer our customers with different priorities which identifies and classifies the email as urgent. If you write more than one email, we can see all your earlier emails in a history via a single click. If you ever talk to us in online chat, we can see your emails and online chat in a history. This avoids confusion, streamlines the communication process and makes things easy for you.

- We offer you 24 hr online status. Just log in, to check your order.

- We offer Regular and International shipping. Everything is automatic. Just register and add the item to cart to see your total.

- We offer a variety of coupons to save you money, just enter the coupons in the coupon area and that is it, money saved and back in your pocket.

- We offer FAST checkout options like GOOGLE CHECKOUT and PAYPAL. If you do not have either one of the accounts, you can still use the options since it uses your regular credit card – or if you prefer, you can just select REGULAR checkout and use your credit card directly through our server.

- We feature a blog which list the latest news and product offerings from our company.

- We offer you a wishlist feature, you can add products to your wishlist and then come back and buy them. An personal bookmark feature.

- We offer you a robust review and rating system. Just added, it should give you more information on products before purchase. You can also add your own reviews online, even add pictures and videos (all without registering)

- We offer you a extremely powerful search engine. Just type what you need and our search engine will come back with some results. If you still need help, feel free to email us and experience our rapid response times.

- We offer MCAFFEE HACKSAFE technology on our site.

All of this is available at your fingertips.

We started with a few dozen products (mainly car radios) 17 years ago, we have expanded to a few hundred and now we have a few thousand products online. Nothing has changed; we offer the same technology and service via our website 24 hrs a day. The same discounted prices and fanatical support. For some of our older customers, we have outfitted all of their cars, as many as 5-7 generations because of our longevity online presence.

We hope to have you part of our family also, enjoy your shopping experience.